Adeste Plus

WEBINAR ON AUDIENCE DEVELOPMENT METHODS (II)
2021-06-09 10:00 (Europe/Madrid)
Since 2016, the Adeste+ consortium has been developing and testing a methodology called Audience Centred Experience Design. This is a hands-on program of capacity building workshops specifically aimed at developing the creation, prototyping, and testing of concrete Audience Development projects as enablers of tangible organisational change in the relationship between organisations and their potential audiences.
We would love to share the process and method with you all, so we invite you to join our webinar
On wednesday june 9th
10:00-12:00 AM CEST
On zoom
Participation is free, but registration required here.
The webinar is hosted by Mapa das Ideias, Kulturanova Foundation, CKI Kunst Og Interkultur and Harinera ZGZ.
ADESTE + has developed the Audience Centered Experienced Design (ACED), to help cultural organizations. In this webinar we are going to stydy the process, case presentations and relevant questions.
ACED, as a process, is Designed to be Centered on Audiences’ Experiences. It strives to reach the real people behind the hard data, replacing abstract data points with a tangible connection to real human beings.
ACED uses a Design Thinking approach

Focus on achievable goals
Encourages risk taking – “Fail fast, fail cheap”
Encourages non-linear thinking
It’s a relational process
Challenges assumptions
Doesn’t replace but integrates other competences

The webinars are related but independent of each other.
The ADESTE+ partners comprise a diverse cross-section of the cultural sector, from performing arts organisations to museums, from small community centres to large foundations, from national theatres to neighbourhood venues.

Webinar: How to be relevant to young audiences: pilot experiences in cultural organizations
2021-06-14 18:00
Would you like to get closer to young audiences? Do you want to know real experiences abut audience development?
In the Adeste + project we have used the Audience Centered Experience Design methodology to help cultural organizations turn towards their audiences. In this webinar we want to tell you some practical results of its application to young audiences. The speakers will share their experiences in streaming and you will be able to take part in the colloquium.
Language: Spanish
Registration here

Adeste+ Waterfall: Audience Centred Experience Design – A glance at the Opera world
2021-06-17 10:00 - 11:45
In this webinar, part of a series of ADESTE+ webinars, we are going to discuss the case study of the Croatian National Theatre in Rijeka, partner of the ADESTE Plus project with Katarina Mazuran, Audience Development manager, in conversation with other relevant speakers of the Opera sector such as Hannah Griffiths – General Manager Birmingham Opera Company. Within the framework of the CREATIVE EUROPE Project ADESTE Plus, the speakers will share their views about their journey to become audience-centred.

Language: English
Register in advance for this meeting: https://us02web.zoom.us/meeting/register/tZIvfuqrrzMiGd3ONqsFE2awKzW8vjCmxCqg
After registering, you will receive a confirmation email containing information about joining the meeting.
What is going to happen that day? Get ready to turn your camera on and have a conversation on organisational challenges of becoming audience-centred.
Agenda

Adeste+: What is it all about?
Insights from the opera world
Debate in small groups: organisational challenges of becoming audience-centred
Get together and closure

Webinar in Audience Centred Experience Design in collaboration with ETC
2021-06-25 10:30
Next June 25 at 10:30 a.m. (CEST) Adeste + will hold a Webinar in collaboration with the European Theater Convention (ETC) . In this Webinar we are going to study the process, case presentations and relevant questions. This is a hands-on program of capacity building workshops specifically aimed at developing the creation, prototyping and testing of concrete Audience Development projects as enablers of tangible organisational changein the relationship between organisations and their publics.
When: Jun 25, 2021 10:30 AM Rome
Register in advance for this meeting:
https://us02web.zoom.us/meeting/register/tZMld-upqDItGtGBlDIHvfQ9UWoeVbHYOP0i
After registering, you will receive a confirmation email containing information about joining the meeting.

Partner Meeting Copenhagen / Online
2021-06-28 10:30 - 2021-06-30 13:30
Partner meeting online with a presencial meeting of knowledge partners in Copenhagen.

#AdesteWaterfall with the Audience Agency on July 22
2021-07-22 11:00
Over the last few years, several partner organisations have been working on a sequence of European projects which have aimed to explore how cultural organisations can be more audience–centred. An especially important ambition has involved going beyond short term initiatives to elicit longer-term change.
Building on elements derived from Design Thinking and using action research projects developed through the Adeste partnership, we have arrived at a process called Audience Centred Experience Design. This model encourages cultural organisations to consider their audiences and organisations in more fundamental ways.
In this webinar, we will introduce you to some of these principles and show how they might be applied to your work. The webinar is structured with an online presentation of the process, methodology and case-studies, followed by an opportunity to meet and talk in smaller groups in online breakout rooms.
Presented by The Audience Agency in the UK and featuring a Case Study from Norrebro Theatre in Copenhagen, Denmark this webinar is suitable for anyone leading change and/or audience strategy in a cultural organisation.

Lunch Break con Adeste Plus & Culture Action Europe on Audience Centred Experience Design
2021-09-16 01:00 - 02:00
A new episode of our extended waterfall will be on September 16. Lunch Break con Adeste Plus & Culture Action Europe (CAE) on Audience Centred Experience Design (ACED).
Specially brought to CAE members by ADESTE+ project.
Do not miss the opportunity to learn more about the Audience Centred Experience Design.
This capacity building workshop specifically aims at developing the creation, prototyping and testing of concrete Audience Development projects as enablers of tangible organisational change in the relationship between organisations and their publics.
ACED – Audience Centred Experience Design is based on design thinking and strives to reach the real people behind the hard data.

Focus on achievable goals
Encourages risk taking – “Fail fast, fail cheap”
Encourages non-linear thinking
It’s a relational process
Challenges assumptions
Doesn’t replace but integrates other competences

The webinar will be structured as an online presentation of the process, methodology and case-studies, followed by an opportunity to engage with the presenters.

Zoom link to attend

CAE gathers individuals and organizations with the aim to put culture at the heart of the public debate and encourage the democratic development of the EU.

Webinar ‘Audience at the centre: Development strategies and organisational change’ with NEMO
2021-09-20 11:00 - 12:00
The methodology is called Audience Centred Experience Design (ACED) is based on Design Thinking and strives to reach the real people behind the hard data, replacing abstract data points with a tangible connection to real human beings:

Focus on achievable goals
Encourages risk taking – “Fail fast, fail cheap”
Encourages non-linear thinking
It’s a relational process
Challenges assumptions
Doesn’t replace but integrates other competences

ADESTE+ Summer School online
2021-09-29 08:00 - 2021-10-15 17:00
FROM AUDIENCE TO PEOPLEA journey for changemaker
18 hours from September 29th to October 20th
Deadline for applications is 1st September. Results by 7th September.
‘Change’ and ‘audience’, or better said ‘people’, have been two key concepts guiding us through the project. Our initial assumption was that any audience development strategy, to be successful, should be implemented by the whole organisation, involving different departments, and that meant finding new ways to work together. Thus, we started experimenting and mixing change management theories, audience development approaches and human centred design tools. We came up with a process to support professionals and institutions to design audience centred cultural experiences and, at the same time, develop new forms of internal collaboration, bringing change in small steps. Then, the pandemic came along and we all realized that change was not just an option anymore, it became something we all needed to embrace. That’s why we’re more willing than ever to share our methodology, testing it with as many professionals as possible and keep on learning all together.
Our last Summer School should have taken place in Turin, Italy, but considering the ongoing COVID emergency we opted for an online edition, so as to facilitate a larger and more diverse participation across Europe. Nonetheless we want this to represent an opportunity for all participants to really dive deep into the process and tools that we’ve developed, offering the possibility for a hands-on exploration. Discover the Summer School experience that we design for you and send your application. We can’t wait to welcome you on board our A+ community!
There is no participation fee. APPLICATIONS here.
The programme is articulated in 6 online sessions (3 hours each):

Welcome to ADESTE+ Community → 29th September, 10-13 CEST

How can we change the way we work within our organization to bring people at the centre of our programming and projects? In this session, we’ll share our answers to this question and introduce you to the process we developed.

People beyond audiences → 5th October, 10-13 CEST

Developing a people centre perspective is much more than attracting new audiences: it’s about empathy, it’s about embracing different points of view and creating a real connection with the people we want to engage with. In this session, we’ll share some simple tools and tips to better understand your communities.

Reframe the challenge → 6th October, 10-13 CEST

Putting yourself in other people’s shoes opens up new perspectives and enables you to rethink your daily job and the challenges you’re trying to tackle. In this session, we’ll guide you through all the data and insights you collected to understand how they can help you reframe your goals.

Unlock creativity → 12th October, 10-13 CEST

We’re used to solving problems everyday and too often we miss the opportunity to unlock the creative potential in our teams, which is essential to come up with new and innovative solutions. In this session, we’ll push you out of the comfort zone, where the magic begins.

Prototype your ideas → 13th October, 10-13 CEST

They say “prototypes slow you down to speed you up”. In an accelerating world we think it’s important to experiment and collect datas continuously, so as to ground our projects in the real world and embed ongoing learnings. In this session, we’ll understand how to develop low and high fidelity prototypes for our ideas.

Let’s pitch! → 20th October, 10-13 CEST

The end of our journey! In this session, each team will pitch the ideas they developed to answer the challenges posed by each case study. It will be the chance to share our common learning and reflect on how we could embed them in our professional life.
More information: https://www.adesteplus.eu/call-for-participants-new-online-summer-school-from-audience-to-people-a-journey-for-changemaker/

Final Event: ADESTE+ European Conference 2021 edition
2021-11-10 - 2021-11-12 | Torino, Italy
ADESTE+ European Conference on Audience Focussed Experience Design
It will be a hybrid version taking place in Turin with online access via live streaming. It willbe a good opportunity to know more about Adeste+ legacy.
Adeste+ has developed the Audience Centered Experienced Design (ACED), to help cultural organizations. In this webinar we are going to stydy the process, case presentations and relevant questions. ACED, as a process, is Designed to be Centered on Audiences’ Experiences. It strives to reach the real people behind the hard data, replacing abstract data points with a tangible connection to real human beings.
The registration mode is not finalized yet, but if you sign up for our newsletter, you will be sure to know: https://www.adesteplus.eu/newsletter/

FROM AUDIENCE TO PEOPLE. Unlocking the power of culture
2021-11-11 08:00 - 2021-11-12 17:00
