Adeste Plus

WEBINAR ON AUDIENCE DEVELOPMENT METHODS (II)
2021-06-09 10:00 (Europe/Madrid)
Since 2016, the Adeste+ consortium has been developing and testing a methodology called Audience Centred Experience Design. This is a hands-on program of capacity building workshops specifically aimed at developing the creation, prototyping, and testing of concrete Audience Development projects as enablers of tangible organisational change in the relationship between organisations and their potential audiences.
We would love to share the process and method with you all, so we invite you to join our webinar
On wednesday june 9th
10:00-12:00 AM CEST
On zoom
Participation is free, but registration required here.
The webinar is hosted by Mapa das Ideias, Kulturanova Foundation, CKI Kunst Og Interkultur and Harinera ZGZ.
ADESTE + has developed the Audience Centered Experienced Design (ACED), to help cultural organizations. In this webinar we are going to stydy the process, case presentations and relevant questions.
ACED, as a process, is Designed to be Centered on Audiences’ Experiences. It strives to reach the real people behind the hard data, replacing abstract data points with a tangible connection to real human beings.
ACED uses a Design Thinking approach

Focus on achievable goals
Encourages risk taking – “Fail fast, fail cheap”
Encourages non-linear thinking
It’s a relational process
Challenges assumptions
Doesn’t replace but integrates other competences

The webinars are related but independent of each other.
The ADESTE+ partners comprise a diverse cross-section of the cultural sector, from performing arts organisations to museums, from small community centres to large foundations, from national theatres to neighbourhood venues.

WEBINAR ON AUDIENCE DEVELOPMENT METHODS (I)
2021-05-31 15:00 - 17:00 (Europe/Madrid)
ADESTE + has developed the Audience Centered Experienced Design (ACED), to help cultural organizations. In this webinar we are going to stydy the process, case presentations and relevant questions.
ACED, as a process, is Designed to be Centered on Audiences’ Experiences. It strives to reach the real people behind the hard data, replacing abstract data points with a tangible connection to real human beings.
ACED uses a Design Thinking approach

Focus on achievable goals
Encourages risk taking – “Fail fast, fail cheap”
Encourages non-linear thinking
It’s a relational process
Challenges assumptions
Doesn’t replace but integrates other competences

ZOOM LINK
https://us02web.zoom.us/j/84639186084?pwd=[REDACTED]
Meeting ID: 846 3918 6084
Passcode: [REDACTED]
Though being related the two webinars are independent of each other and can be streamed freely on demand.
Since 2016, the consortium has been developing and testing a methodology called Audience Centred Experience Design, or ACED. This is a hands-on program of capacity building workshops specifically aimed at developing the creation, prototyping, and testing of concrete Audience Development projects as enablers of tangible organisational change in the relationship between organisations and their potential audiences.
The ADESTE+ partners comprise a diverse cross-section of the cultural sector, from performing arts organisations to museums, from small community centres to large foundations, from national theatres to neighbourhood venues.

Summer School · 6th module: "How can we make our change successful in the long run? How to sustainably embed change in our organisations?" (Embedding)
2020-10-28 10:00 - 13:00 (Europe/Madrid)
Prototypes can help us testing small changes, but our goal is to embed them successfully into our organisations. How to create a narrative supporting our change? How to expand our beacons of change into larger sustainable innovations? How to celebrate our successes along the way?

10:00 – 10:45

Masterclass session

10:55 – 12:15

Tools session: A+ lead team VI

12:25 – 13:00

Case studies

Summer School · 5th module: "How to bring change step by step? And learning from them every time?" (Experiment)
2020-10-21 10:00 - 13:00 (Europe/Madrid)
Change is needed to solve a problem or to tackle our challenges. But challenges are evolving fast and we need to develop flexible and adaptable solutions for our organisations. Furthermore, there are a lot of forces driving against change. How to bring change step by step, validate our assumption and test small scale experiences, in order to be more effective and “gentle/smooth” at the same time? This week we’ll learn how to create a prototype for change, how to learn from it and how to re-frame our solutions accordingly.

10:00 – 10:45

Masterclass session

10:55 – 12:15

Tools session: A+ lead team V

12:25 – 13:00

Case studies

Summer School · 4th module: "How to go beyond our usual safe path? How to develop creativity into change?" (Create)
2020-10-14 10:00 - 13:00 (Europe/Madrid)
Change means going out of our comfort zone, exploring new paths, experience new solutions. But it’s not easy: we need to develop our divergent thinking and explore our (and others) creativity to come up with innovative solutions, both for our audiences and our organisations. How to be more playful in the ideation process? How to give shape to our creative thinking?

10:00 – 10:45

Masterclass session

10:55 – 12:15

Tools session: A+ lead team IV

12:25 – 13:00

Case studies

Summer School · 3rd module: "Where can we find allies for change? For whom should we need to change?" (Listen)
2020-10-07 10:00 - 13:00 (Europe/Madrid)
Allies for change could be everywhere: in our colleagues, sometimes in our bosses or stakeholders, certainly in our audiences. But we have to learn to listen, to develop empathy, to understand other points of views. Putting ourselves in other people shoes could guide us towards the direction of (which) change we need; a deeper understanding of others needs and perspective is essential to develop alliances. Because change cannot happen if we’re alone.

10:00 – 10:45

Masterclass session

10:55 – 12:15

Tools session: A+ lead team III

12:25 – 13:00

Case studies

Summer School · 2nd module: "Are we ready for change? What pressures (external and internal) are we under?" (Unfreeze)
2020-09-30 10:00 - 13:00 (Europe/Madrid)
Only few weeks ago all the changes seemed to take a lot of time and building paths that will bring to it. But, the sudden crisis has showed that change is not only possible, but also necessary. Though unwanted with severe consequences, we can look at it as a possibility to be embraced. What are the new and pressing challenges brought about by the new scenarios? Can we just afford to go back to what we did before this crisis? And what are the main internal obstacles for organisational change? Through the session we will reflect on change barriers and how to deal with them.

10:00 – 10:45

Masterclass session:

10:55 – 12:15

Tools session: A+ lead team II

12:25 – 13:00

Case studies: ADESTE Norrebro Teater

European Conference 2020 · 5th episode: "Tempestuous times - the crisis - recovery and change"
2020-09-28 14:00 - 17:00 (Europe/Madrid)
Panellists: Nico Carpentier, Richard Evans, Arundhati Ghosh, Olga Wysocka. Chair: Inês Bettencourt da Câmara. Presenters: Melissa Dibble, Søren Friis Møller, Marcin Poprawski.
This session looks at what will happen when we open our doors and step back into the world. It looks at what could be the role of culture in our new lives and what we have learnt or could learn from this pandemic moment. Where do our past and current experiences meet? What is yet to be clarified? And what strategic foresight can we bring to our decision making processes? When we think about cultural events or audience development, we focus primarily on the social dynamics of physical encounters. Recent circumstances have shown us that alternatives exist. How do we deal with the fearful environment of the new normal and turn this into a new optimistic vision. This final session looks at what new knowledge we have acquired, what additional value it has added and in light of this, the different strategies needed to encourage participation, engagement and audience development.
Registration here (registration deadline 24/9/2020).

14:00 – 15:20

Panel session

15:30 – 16:30

WorkLab session

16:40 – 17:00

Wrap-up & Conclusions

Summer School · 1st module: "Why do we need to change? What do audiences have to do with that?"
2020-09-21 14:00 - 2020-09-23 13:00 (Europe/Madrid)
In the past decade we are more and more confronted with the demands to include audience more actively in the work of our cultural organisations and institutions. Thus ADESTE+ partners have worked on developing strategies that would go beyond usual approaches to the audience and engage whole organisation in this work since it is a kind of work that demands more perceptive attention of all the segments of our organisaions. In order to transfer our experiences, the session Why do we need change? participants will be presented with the ADESTE+ approach to audience development and change.

September 21rd

14:00 – 15:00

European Conference – 4th episode
Panel session

15:30 – 16:30

European Conference – 4th episode
WorkLab session

16:40 – 17:00

European Conference – 4th episode
Wrap-up & Conclusions

September 23rd

10:00 – 10:15

Summer School welcome session

10:15 – 11:00

Masterclass session: ADESTE+ partners

11:10 – 13:00

Tools session: A+ lead team I

European Conference · 4th episode: "Rethinking participation strategically"
2020-09-21 14:00 - 17:00 (Europe/Madrid)
Panellists: Lise Korsgaard, Chiara Organtini, Ben Walmsley, Daniel Wetzel.
Chair: Jonathan Goodacre.
Presenters: Jeannette Ehlers, Matteo Lanfranchi, WochenKlausur.
This session looks at how participation and engagement in culture is being affected by the new world of crisis and social distancing and how, as cultural professionals, we should respond. At a time when artists and audiences have found new ways to relate to each other, we will look at new modes of engagement, expression and participation. On the other hand, it is clear that digital, online communication is not a panacea for all our problems. There are those who cannot or do not want to participate in this way and in addition, the aesthetic experience of culture in a physical, shared space is one of its most valued aspects. Participation, engagement and audience development have been a focus of experimentation for different artistic and cultural practices, as well as within several managerial approaches. We aim to explore them, search for the creative potential in their overlapping, and see what kind of insight and inspiration these processes can offer us. We’ll explore these issues with the invited speakers, and then follow this discussion with a virtual session of open questions.

14:00 – 15:20

Panel session

15:30 – 16:30

WorkLab session

16:40 – 17:00

Wrap-up & Conclusions

Registration mode here. Deadline for registration: 17th of September 2020

European Conference · 3rd episode: "The cultural institution – what needs to change?"
2020-09-14 14:00 - 17:00 (Europe/Madrid)
Panellists: Teodor Celakoski, Félix Dupin-Meynard, Victoria Durrer.
Chair: Dea Vidović.
Presenter: Christian Jull Wendell (Institute for X, Denmark) and Janja Sesar (Pogon).
In the discussion on balance between elitism and cultural democracy we tackled the question of excellence and managerialism which is a dominant principle in which cultural institutions are run nowadays. It seems through many examples that none of the modes has proved sufficient to address both needs entangled in the friction of the two. For this reason, we wish to continue the discussion on the question of governance and is it possible to imagine different kinds of governance in institutions and beyond that would provide a different answer to this questions. What can we do to change the way in which institutions operate now? What is needed to make them more open? How can we open them? What kinds of new practices are appearing on the horizon and what kind of answers are they offering? What kind of institutions are needed? How does audience prefer culture to be organized?
Register here (registration deadline 10/9/2020)

14:00 – 15:15
Panel session

15:20 – 16:20
Worklab session

16:30 – 17:00
Wrap-up & Conclusions

European Conference · 2nd episode: "A new vision for culture? Integrity, direction and relevance"
2020-09-07 14:00 - 17:00 (Europe/Madrid)
Panellists: Sajida Carr, Arjo Klamer, Francois Matarasso, Deise Faria Nunes, Goran Tomka, Ana Žuvela.
Chair: Macarena Cuenca.
Moderators: Sajida Carr, Philipp Dietachmair, Francois Matarasso, Davor Mišković, Lana Pavlović Aleksić.
Some of our cultural institutions are already centuries old. But today’s arts and cultural scene has widened to embrace multitudes. Film, design, comics, graffiti, photography, jazz, and many other forms of vernacular and popular culture represented a dramatic expansion of what culture means to our societies, amid shifting political, economic, social and technological landscapes. Yet even in today’s digitally connected world, the logic behind private and public funding supporting the production and display of cultural artefacts and art forms is still largely connected to institutional gatekeepers. On the other hand, many institutions feel the pressure to reach larger numbers of people, influenced by market forces to increase their income at the expense of producing work with less obvious popular appeal. This session looks at whether there is a balance to be struck, dealing at the same time with concepts of popularism, elitism, inequality and democracy.
Register here (registration deadline 3/9/2020)

14:00 – 15:15
Panel session

15:20 – 16:20
LongTable discussion

16:30 – 17:00
Wrap-up & Conclusions

European Conference 2020 · 1st episode: "Culture's place in our lives"
2020-08-31 14:00 - 17:00 (Europe/Madrid)
Throughout the COVID19 outbreak, half of the world’s population has been on lockdown. Cancelled fairs, festivals and concerts, closed clubs and shut-down theatres: we were all affected. Yet, in a time of desolation and deprivation, we have once again invited culture into our homes. Watching streaming series and movies, listening to music, reading books, we have suddenly become painfully aware of the extraordinary meaning culture has in our lives. Overnight, we were able to watch theatre performances from our couches, browse through galleries and virtual exhibitions, listen to live online concerts. What is happening, and what is going to happen under the rule of social distancing? In this new light, it seems important to put forth once more the need for culture, its relevance, its accessibility and the conditions under which this access is provided. And to keep in mind the millions without access to it, asking ourselves how we can overcome these obstacles.
Nicolas Barbieri, Mafalda Damaso and Anne Torreggiani will be the panelists for this session with the coordination of Alessandra Gariboldi. In addition, Valentina Montalto, Jordi Pascual and Lene Struck-Madsen will be the long table moderators.
Register here (registration deadline 27/8/2020)

14:00 – 15:15

Panel session

15:20 – 16:20

LongTable discussion

16:30 – 17:00

Wrap-up & Conclusions

Adeste+ Pre-conference: "Culture and public at a turning point"
2020-06-15 14:00 - 16:30 (Europe/Madrid)
Opening Conference with Eleonora Belfiore, Giuliana Ciancio, Niels Righolt & Pier Luigi Sacco.
Adeste+ invites you to watch an interesting online conference that focuses on the current challenges for arts- and cultural institutions and their audiences. We explored the latest perspectives on concepts of cultural democracy and audience development and looked at its relevance for organizations. Niels Righolt moderated the conversation with Eleonora Belfiore, Giuliana Ciancio and Pier Luigi Sacco.
In this first session, we previewed some of the key themes to be discussed during the online conference sessions. Prompted by our present crisis, we turn to some fundamental questions related to the place of audience (public, visitor, participant, user) in the future of the cultural sector. We explore the latest perspectives on concepts of cultural democracy and audience development and look at its relevance for organizations. At a wider level, these sessions investigate what has or has not changed as a result of the crisis in terms of public engagement. Has it affected democratic norms? Or revealed their deeper structural fragilities? Who is / is not involved / engaged and what relevance does culture have for our world today? What needs to change and what is our responsibility as cultural professionals?
You can see the panel debate in our Vimeo channel.

Online Partner meeting
2020-06-08 08:00 - 2020-06-10 17:00 (Europe/Madrid)
“Engaged Audiences: Strategies for Cultural Change” Summer School and Conference will take place in September 2020 online.
The Summer School and Conference will explore issues about the challenges and perspectives the cultural sector is facing around the idea of audience development. The concept of audience development is a transversal phenomenon extending in the frame of cultural policies through the participation in culture, encompassing the issues of cultural rights and access to culture.

June 30th, deadline for submissions to the Public Call for the Summer School
2020-05-15 08:00 - 2020-06-30 23:59 (Europe/Madrid)
Application form
Application must be submitted via online Application form available here.
Note: applicants who applied for the Summer School in Rijeka do not have to resubmit their applications but will be contacted by the organisers.
Deadline
Submission deadline is 30th of June 2020.
Results
All the applicants will be informed about the results of the selection procedure by 22nd of July 2020.
On behalf of ADESTE+ partners, Kultura Nova Foundation will inform all applicants of the selection process results via e-mail submitted in the application.
If selected, the applicant is obliged to participate both at the Sumer School and 4th and 5th episodes of the European Conference.
The tentative programme of the Summer School is available here.
Participation at the Summer School and Conference is free. The participation at the Summer School is based on a selection process.
This Call is open to cultural workers, artists, representatives of cultural organisations, institutions and freelancers working in the field of arts and culture. The following criteria will be applied for the selection process of the Summer School:

Applicant is working in the field of arts and culture
Applicant has at least two-year’s experience in arts or cultural management
Applicant has knowledge and experience of audience development

After meeting this assessment, criteria applicants will be given priority according to the order of application submission. Selection will be led based on geographical diversity as well as diversity of sectors and disciplines.
Number of participants of the Summer School is limited to 90.
The applications will be evaluated by ADESTE+ partners.

Online Summer School & European Conference
2020-05-12 00:00 - 23:59 (Europe/Madrid) | Rijeka, Croatia (Local Name: Hrvatska)
“Engaged Audiences: Strategies for Cultural Change” Summer School and European Conference will take place online. At the moment confirmed speakers include: Nico Carpentier, Teodor Celakoski, Maria Chiara Ciaccheri, Mafalda Damaso, Melissa Dibble, Richard Evans, Lise Korsgaard, Andreja Kulunčić, Davor Mišković, Raul Ramos, Goran Tomka, Daniel Wetzel and Ana Žuvela.

Lisbon Internal Partner Meeting
2020-02-18 08:00 - 2020-02-20 17:00 (Europe/Madrid) | Calouste Gulbenkian Foundation, Av. de Berna 45 A 1050-078 Lisboa Portugal, Lisbon, Portugal
This is an internal meeting to evaluate the status of the project and prepare the next Summer School in Rijeka (Croatia).This is an internal meeting to evaluate the status of the project and prepare the next Summer School in Rijeka (Croatia).

Summer School in Lisbon
2019-09-22 - 2019-09-28 | Calouste Gulbenkian Foundation, Av. de Berna 45 A 1050-078 Lisboa Portugal, Lisbon, Portugal
The ADESTE+ Lisbon Summer School is addressed to culture professionals, organizations, institutions and policy makers, gathering and working together on audience development: 5 days of workshops, laboratories, debates and encounters with keynote speakers, experts and practitioners coming from across Europe. A unique chance for acquiring knowledge and information, exchanging expertise and experiences and getting inspiration in a nurturing and professional environment.
More info »

Partner meeting in Saragossa
2019-06-24 - 2019-06-26 | Harinera ZGZ, Av. de San José, 201, 50007 Zaragoza, zaragoza, Spain

Co-design session in Colchester
2019-02-25 | Mercury Theatre, Colchester, United Kingdom
Knowledge partner’s meeting in Colchester to design the blueprint.

Kick off meeting and public presentation
2018-12-05 16:30 - 2018-12-07 19:00 (Europe/Rome) | Gobetti Theatre, Via Gioachino Rossini, 8, Turin, Italia
BE SPECTACTIVE! AND ADESTE+ PRESENT TOGETHER THEIR PROJECTS ON AUDIENCE DEVELOPMENT IN TURIN
Be SpectACTive! and Adeste+ won the 2018 European call for proposals on large-scale cooperation: both will be co-funded by the European Commission’s Creative Europe program. The two projects will work throughout 4 years to innovate the way in which cultural organizations open themselves to the public. They come together in a public meeting that intends to open a table of permanent discussion on cultural participation, in the belief that without culture there is no citizenship, but above all there is no Europe.
