Adeste Plus

Summer School · 1st module: "Why do we need to change? What do audiences have to do with that?"
2020-09-21 14:00 - 2020-09-23 13:00 (Europe/Madrid)
In the past decade we are more and more confronted with the demands to include audience more actively in the work of our cultural organisations and institutions. Thus ADESTE+ partners have worked on developing strategies that would go beyond usual approaches to the audience and engage whole organisation in this work since it is a kind of work that demands more perceptive attention of all the segments of our organisaions. In order to transfer our experiences, the session Why do we need change? participants will be presented with the ADESTE+ approach to audience development and change.

September 21rd

14:00 – 15:00

European Conference – 4th episode
Panel session

15:30 – 16:30

European Conference – 4th episode
WorkLab session

16:40 – 17:00

European Conference – 4th episode
Wrap-up & Conclusions

September 23rd

10:00 – 10:15

Summer School welcome session

10:15 – 11:00

Masterclass session: ADESTE+ partners

11:10 – 13:00

Tools session: A+ lead team I

European Conference 2020 · 5th episode: "Tempestuous times - the crisis - recovery and change"
2020-09-28 14:00 - 17:00
Panellists: Nico Carpentier, Richard Evans, Arundhati Ghosh, Olga Wysocka. Chair: Inês Bettencourt da Câmara. Presenters: Melissa Dibble, Søren Friis Møller, Marcin Poprawski.
This session looks at what will happen when we open our doors and step back into the world. It looks at what could be the role of culture in our new lives and what we have learnt or could learn from this pandemic moment. Where do our past and current experiences meet? What is yet to be clarified? And what strategic foresight can we bring to our decision making processes? When we think about cultural events or audience development, we focus primarily on the social dynamics of physical encounters. Recent circumstances have shown us that alternatives exist. How do we deal with the fearful environment of the new normal and turn this into a new optimistic vision. This final session looks at what new knowledge we have acquired, what additional value it has added and in light of this, the different strategies needed to encourage participation, engagement and audience development.
Registration here (registration deadline 24/9/2020).

14:00 – 15:20

Panel session

15:30 – 16:30

WorkLab session

16:40 – 17:00

Wrap-up & Conclusions

Summer School · 2nd module: "Are we ready for change? What pressures (external and internal) are we under?" (Unfreeze)
2020-09-30 10:00 - 13:00
Only few weeks ago all the changes seemed to take a lot of time and building paths that will bring to it. But, the sudden crisis has showed that change is not only possible, but also necessary. Though unwanted with severe consequences, we can look at it as a possibility to be embraced. What are the new and pressing challenges brought about by the new scenarios? Can we just afford to go back to what we did before this crisis? And what are the main internal obstacles for organisational change? Through the session we will reflect on change barriers and how to deal with them.

10:00 – 10:45

Masterclass session:

10:55 – 12:15

Tools session: A+ lead team II

12:25 – 13:00

Case studies: ADESTE Norrebro Teater

Summer School · 3rd module: "Where can we find allies for change? For whom should we need to change?" (Listen)
2020-10-07 10:00 - 13:00
Allies for change could be everywhere: in our colleagues, sometimes in our bosses or stakeholders, certainly in our audiences. But we have to learn to listen, to develop empathy, to understand other points of views. Putting ourselves in other people shoes could guide us towards the direction of (which) change we need; a deeper understanding of others needs and perspective is essential to develop alliances. Because change cannot happen if we’re alone.

10:00 – 10:45

Masterclass session

10:55 – 12:15

Tools session: A+ lead team III

12:25 – 13:00

Case studies

Summer School · 4th module: "How to go beyond our usual safe path? How to develop creativity into change?" (Create)
2020-10-14 10:00 - 13:00
Change means going out of our comfort zone, exploring new paths, experience new solutions. But it’s not easy: we need to develop our divergent thinking and explore our (and others) creativity to come up with innovative solutions, both for our audiences and our organisations. How to be more playful in the ideation process? How to give shape to our creative thinking?

10:00 – 10:45

Masterclass session

10:55 – 12:15

Tools session: A+ lead team IV

12:25 – 13:00

Case studies

Summer School · 5th module: "How to bring change step by step? And learning from them every time?" (Experiment)
2020-10-21 10:00 - 13:00
Change is needed to solve a problem or to tackle our challenges. But challenges are evolving fast and we need to develop flexible and adaptable solutions for our organisations. Furthermore, there are a lot of forces driving against change. How to bring change step by step, validate our assumption and test small scale experiences, in order to be more effective and “gentle/smooth” at the same time? This week we’ll learn how to create a prototype for change, how to learn from it and how to re-frame our solutions accordingly.

10:00 – 10:45

Masterclass session

10:55 – 12:15

Tools session: A+ lead team V

12:25 – 13:00

Case studies

Summer School · 6th module: "How can we make our change successful in the long run? How to sustainably embed change in our organisations?" (Embedding)
2020-10-28 10:00 - 13:00
Prototypes can help us testing small changes, but our goal is to embed them successfully into our organisations. How to create a narrative supporting our change? How to expand our beacons of change into larger sustainable innovations? How to celebrate our successes along the way?

10:00 – 10:45

Masterclass session

10:55 – 12:15

Tools session: A+ lead team VI

12:25 – 13:00

Case studies

WEBINAR ON AUDIENCE DEVELOPMENT METHODS (I)
2021-05-31 15:00 - 17:00
ADESTE + has developed the Audience Centered Experienced Design (ACED), to help cultural organizations. In this webinar we are going to stydy the process, case presentations and relevant questions.
ACED, as a process, is Designed to be Centered on Audiences’ Experiences. It strives to reach the real people behind the hard data, replacing abstract data points with a tangible connection to real human beings.
ACED uses a Design Thinking approach

Focus on achievable goals
Encourages risk taking – “Fail fast, fail cheap”
Encourages non-linear thinking
It’s a relational process
Challenges assumptions
Doesn’t replace but integrates other competences

ZOOM LINK
https://us02web.zoom.us/j/84639186084?pwd=[REDACTED]
Meeting ID: 846 3918 6084
Passcode: [REDACTED]
Though being related the two webinars are independent of each other and can be streamed freely on demand.
Since 2016, the consortium has been developing and testing a methodology called Audience Centred Experience Design, or ACED. This is a hands-on program of capacity building workshops specifically aimed at developing the creation, prototyping, and testing of concrete Audience Development projects as enablers of tangible organisational change in the relationship between organisations and their potential audiences.
The ADESTE+ partners comprise a diverse cross-section of the cultural sector, from performing arts organisations to museums, from small community centres to large foundations, from national theatres to neighbourhood venues.

WEBINAR ON AUDIENCE DEVELOPMENT METHODS (II)
2021-06-09 10:00
Since 2016, the Adeste+ consortium has been developing and testing a methodology called Audience Centred Experience Design. This is a hands-on program of capacity building workshops specifically aimed at developing the creation, prototyping, and testing of concrete Audience Development projects as enablers of tangible organisational change in the relationship between organisations and their potential audiences.
We would love to share the process and method with you all, so we invite you to join our webinar
On wednesday june 9th
10:00-12:00 AM CEST
On zoom
Participation is free, but registration required here.
The webinar is hosted by Mapa das Ideias, Kulturanova Foundation, CKI Kunst Og Interkultur and Harinera ZGZ.
ADESTE + has developed the Audience Centered Experienced Design (ACED), to help cultural organizations. In this webinar we are going to stydy the process, case presentations and relevant questions.
ACED, as a process, is Designed to be Centered on Audiences’ Experiences. It strives to reach the real people behind the hard data, replacing abstract data points with a tangible connection to real human beings.
ACED uses a Design Thinking approach

Focus on achievable goals
Encourages risk taking – “Fail fast, fail cheap”
Encourages non-linear thinking
It’s a relational process
Challenges assumptions
Doesn’t replace but integrates other competences

The webinars are related but independent of each other.
The ADESTE+ partners comprise a diverse cross-section of the cultural sector, from performing arts organisations to museums, from small community centres to large foundations, from national theatres to neighbourhood venues.

Webinar: How to be relevant to young audiences: pilot experiences in cultural organizations
2021-06-14 18:00
Would you like to get closer to young audiences? Do you want to know real experiences abut audience development?
In the Adeste + project we have used the Audience Centered Experience Design methodology to help cultural organizations turn towards their audiences. In this webinar we want to tell you some practical results of its application to young audiences. The speakers will share their experiences in streaming and you will be able to take part in the colloquium.
Language: Spanish
Registration here

Adeste+ Waterfall: Audience Centred Experience Design – A glance at the Opera world
2021-06-17 10:00 - 11:45
In this webinar, part of a series of ADESTE+ webinars, we are going to discuss the case study of the Croatian National Theatre in Rijeka, partner of the ADESTE Plus project with Katarina Mazuran, Audience Development manager, in conversation with other relevant speakers of the Opera sector such as Hannah Griffiths – General Manager Birmingham Opera Company. Within the framework of the CREATIVE EUROPE Project ADESTE Plus, the speakers will share their views about their journey to become audience-centred.

Language: English
Register in advance for this meeting: https://us02web.zoom.us/meeting/register/tZIvfuqrrzMiGd3ONqsFE2awKzW8vjCmxCqg
After registering, you will receive a confirmation email containing information about joining the meeting.
What is going to happen that day? Get ready to turn your camera on and have a conversation on organisational challenges of becoming audience-centred.
Agenda

Adeste+: What is it all about?
Insights from the opera world
Debate in small groups: organisational challenges of becoming audience-centred
Get together and closure

Webinar in Audience Centred Experience Design in collaboration with ETC
2021-06-25 10:30
Next June 25 at 10:30 a.m. (CEST) Adeste + will hold a Webinar in collaboration with the European Theater Convention (ETC) . In this Webinar we are going to study the process, case presentations and relevant questions. This is a hands-on program of capacity building workshops specifically aimed at developing the creation, prototyping and testing of concrete Audience Development projects as enablers of tangible organisational changein the relationship between organisations and their publics.
When: Jun 25, 2021 10:30 AM Rome
Register in advance for this meeting:
https://us02web.zoom.us/meeting/register/tZMld-upqDItGtGBlDIHvfQ9UWoeVbHYOP0i
After registering, you will receive a confirmation email containing information about joining the meeting.

Partner Meeting Copenhagen / Online
2021-06-28 10:30 - 2021-06-30 13:30
Partner meeting online with a presencial meeting of knowledge partners in Copenhagen.

#AdesteWaterfall with the Audience Agency on July 22
2021-07-22 11:00
Over the last few years, several partner organisations have been working on a sequence of European projects which have aimed to explore how cultural organisations can be more audience–centred. An especially important ambition has involved going beyond short term initiatives to elicit longer-term change.
Building on elements derived from Design Thinking and using action research projects developed through the Adeste partnership, we have arrived at a process called Audience Centred Experience Design. This model encourages cultural organisations to consider their audiences and organisations in more fundamental ways.
In this webinar, we will introduce you to some of these principles and show how they might be applied to your work. The webinar is structured with an online presentation of the process, methodology and case-studies, followed by an opportunity to meet and talk in smaller groups in online breakout rooms.
Presented by The Audience Agency in the UK and featuring a Case Study from Norrebro Theatre in Copenhagen, Denmark this webinar is suitable for anyone leading change and/or audience strategy in a cultural organisation.

Lunch Break con Adeste Plus & Culture Action Europe on Audience Centred Experience Design
2021-09-16 01:00 - 02:00
A new episode of our extended waterfall will be on September 16. Lunch Break con Adeste Plus & Culture Action Europe (CAE) on Audience Centred Experience Design (ACED).
Specially brought to CAE members by ADESTE+ project.
Do not miss the opportunity to learn more about the Audience Centred Experience Design.
This capacity building workshop specifically aims at developing the creation, prototyping and testing of concrete Audience Development projects as enablers of tangible organisational change in the relationship between organisations and their publics.
ACED – Audience Centred Experience Design is based on design thinking and strives to reach the real people behind the hard data.

Focus on achievable goals
Encourages risk taking – “Fail fast, fail cheap”
Encourages non-linear thinking
It’s a relational process
Challenges assumptions
Doesn’t replace but integrates other competences

The webinar will be structured as an online presentation of the process, methodology and case-studies, followed by an opportunity to engage with the presenters.

Zoom link to attend

CAE gathers individuals and organizations with the aim to put culture at the heart of the public debate and encourage the democratic development of the EU.

Webinar ‘Audience at the centre: Development strategies and organisational change’ with NEMO
2021-09-20 11:00 - 12:00
The methodology is called Audience Centred Experience Design (ACED) is based on Design Thinking and strives to reach the real people behind the hard data, replacing abstract data points with a tangible connection to real human beings:

Focus on achievable goals
Encourages risk taking – “Fail fast, fail cheap”
Encourages non-linear thinking
It’s a relational process
Challenges assumptions
Doesn’t replace but integrates other competences

ADESTE+ Summer School online
2021-09-29 08:00 - 2021-10-15 17:00
FROM AUDIENCE TO PEOPLEA journey for changemaker
18 hours from September 29th to October 20th
Deadline for applications is 1st September. Results by 7th September.
‘Change’ and ‘audience’, or better said ‘people’, have been two key concepts guiding us through the project. Our initial assumption was that any audience development strategy, to be successful, should be implemented by the whole organisation, involving different departments, and that meant finding new ways to work together. Thus, we started experimenting and mixing change management theories, audience development approaches and human centred design tools. We came up with a process to support professionals and institutions to design audience centred cultural experiences and, at the same time, develop new forms of internal collaboration, bringing change in small steps. Then, the pandemic came along and we all realized that change was not just an option anymore, it became something we all needed to embrace. That’s why we’re more willing than ever to share our methodology, testing it with as many professionals as possible and keep on learning all together.
Our last Summer School should have taken place in Turin, Italy, but considering the ongoing COVID emergency we opted for an online edition, so as to facilitate a larger and more diverse participation across Europe. Nonetheless we want this to represent an opportunity for all participants to really dive deep into the process and tools that we’ve developed, offering the possibility for a hands-on exploration. Discover the Summer School experience that we design for you and send your application. We can’t wait to welcome you on board our A+ community!
There is no participation fee. APPLICATIONS here.
The programme is articulated in 6 online sessions (3 hours each):

Welcome to ADESTE+ Community → 29th September, 10-13 CEST

How can we change the way we work within our organization to bring people at the centre of our programming and projects? In this session, we’ll share our answers to this question and introduce you to the process we developed.

People beyond audiences → 5th October, 10-13 CEST

Developing a people centre perspective is much more than attracting new audiences: it’s about empathy, it’s about embracing different points of view and creating a real connection with the people we want to engage with. In this session, we’ll share some simple tools and tips to better understand your communities.

Reframe the challenge → 6th October, 10-13 CEST

Putting yourself in other people’s shoes opens up new perspectives and enables you to rethink your daily job and the challenges you’re trying to tackle. In this session, we’ll guide you through all the data and insights you collected to understand how they can help you reframe your goals.

Unlock creativity → 12th October, 10-13 CEST

We’re used to solving problems everyday and too often we miss the opportunity to unlock the creative potential in our teams, which is essential to come up with new and innovative solutions. In this session, we’ll push you out of the comfort zone, where the magic begins.

Prototype your ideas → 13th October, 10-13 CEST

They say “prototypes slow you down to speed you up”. In an accelerating world we think it’s important to experiment and collect datas continuously, so as to ground our projects in the real world and embed ongoing learnings. In this session, we’ll understand how to develop low and high fidelity prototypes for our ideas.

Let’s pitch! → 20th October, 10-13 CEST

The end of our journey! In this session, each team will pitch the ideas they developed to answer the challenges posed by each case study. It will be the chance to share our common learning and reflect on how we could embed them in our professional life.
More information: https://www.adesteplus.eu/call-for-participants-new-online-summer-school-from-audience-to-people-a-journey-for-changemaker/

Final Event: ADESTE+ European Conference 2021 edition
2021-11-10 - 2021-11-12 | Torino, Italy
ADESTE+ European Conference on Audience Focussed Experience Design
It will be a hybrid version taking place in Turin with online access via live streaming. It willbe a good opportunity to know more about Adeste+ legacy.
Adeste+ has developed the Audience Centered Experienced Design (ACED), to help cultural organizations. In this webinar we are going to stydy the process, case presentations and relevant questions. ACED, as a process, is Designed to be Centered on Audiences’ Experiences. It strives to reach the real people behind the hard data, replacing abstract data points with a tangible connection to real human beings.
The registration mode is not finalized yet, but if you sign up for our newsletter, you will be sure to know: https://www.adesteplus.eu/newsletter/

FROM AUDIENCE TO PEOPLE. Unlocking the power of culture
2021-11-11 08:00 - 2021-11-12 17:00
