Alessandra Gariboldi (Fondazione Fitzcarraldo), Illidio Louro (Mapa das Ideias) and Charlotte Kjær (Nørrebro Teater) will share with you a hands-on methodology for creating, prototyping and testing audience development strategies and implementing organisational change.

A new episode of our extended waterfall will be on September 16. Lunch Break con Adeste Plus & Culture Action Europe (CAE) on Audience Centred Experience Design (ACED).

Specially brought to CAE members by ADESTE+ project.
Do not miss the opportunity to learn more about the Audience Centred Experience Design.

This capacity building workshop specifically aims at developing the creation, prototyping and testing of concrete Audience Development projects as enablers of tangible organisational change in the relationship between organisations and their publics.

ACED – Audience Centred Experience Design is based on design thinking and strives to reach the real people behind the hard data.

• Focus on achievable goals
• Encourages risk taking – “Fail fast, fail cheap”
• Encourages non-linear thinking
• It’s a relational process
• Challenges assumptions
• Doesn’t replace but integrates other competences

The webinar will be structured as an online presentation of the process, methodology and case-studies, followed by an opportunity to engage with the presenters.

CAE gathers individuals and organizations with the aim to put culture at the heart of the public debate and encourage the democratic development of the EU.