The ADESTE+ Lisbon Summer School is addressed to culture professionals, organizations, institutions and policy makers, gathering and working together on audience development: 5 days of workshops, laboratories, debates and encounters with keynote speakers, experts and practitioners coming from across Europe. A unique chance for acquiring knowledge and information, exchanging expertise and experiences and getting inspiration in a nurturing and professional environment.


Stimulate sharing of knowledge and experiences among participants, experts and professionals from different fields interested in audience development and organizational change.


Contribute to an increased and deeper understanding of the common challenges that cultural organisations are facing in the European space.


Providing participants with tools to interpret case studies as well as local, national and European projects and practices aimed at increasing cultural participation in Europe.


Foster networking and debate amongst organizations, professionals and policy makers.


Provide a platform for connecting critical thinking around cultural democracy and the relevance of culture in the future of Europe and cultural participation.

ADESTE+ Lisbon Summer School is the first one of a series of 3 that will be developed in 2019 // 2020 // 2021, in the framework of the ADESTE+ project.

ADESTE + is a large-scale European cooperation project co-funded by the Creative Europe Programme of the European Union aimed at expanding cultural participation by bringing the audience to the centre of cultural organisations.

Focus and methodology

The ADESTE+ Lisbon Summer School fosters a hands-on approach, which introduces participants to the overall conceptual and theoretical framework of audience development and invites them to engage proactively with participating organizations, practitioners and experts.

Participants will be able to create their own knowledge and participation path, choosing activities and themes and participating different laboratories, debates, conferences according to their interests and needs.

What will happen and what you’ll gain

For the 2019 edition, the following main themes have been identified:

  • 23rd SeptemberDay 1“People and communities as a core value: placing audiences at the centre”

What will happen?
We’ll be exploring through study visits and workshops how to look into the audience challenge – 7 case studies for 7 stories.

You’ll gain:
Greater and deeper understanding of how AD can be articulated and practiced, how an audience focus can change the way organisations interpret their cultural mission.

  • 24th SeptemberDay 2“Audience development as an everyday practice: tools for breaking the walls”

What will happen?
We’ll be inspired by a lecture on how participation can affect policies and artistic practices, and you could choose among 4 master classes on audience analysis, design thinking, use of digital, impact evaluation.

You’ll gain:
Greater and deeper understanding of how the participation paradigm is articulated, and learn major theory and operational aspects of AD practice.

  • 25th SeptemberDay 3Open Day “European Conference Adeste+: Empowering Audiences, Reimagining Culture”

What will happen?
We’ll be inspired by a lecture on how the participatory paradigm is changing culture, and you could choose among 4 workshops on international case studies and learn more about how theatres, museums and community art centres are designing their audience centred prototypes through Adeste+.

You’ll gain:
Greater and deeper understanding of how AD can be articulated and practiced, how prototyping can help design for audiences.

  • 26th SeptemberDay 4Open Day “European Conference Adeste+: Empowering Audiences, Reimagining Culture”

What will happen?
We’ll be inspired by two lectures on what Audience Development has to do with democracy, and you could choose among 4 inspiring presentations on how theatre, galleries and dance can radically reconsider audiences while keeping the focus on artistic research

You’ll gain:
Greater and deeper understanding of AD as a layered challenge, honest conversations about what happens to art led organisations when they assume an audience focus.

  • 27th SeptemberDay 5“Adeste+ is about questions”

What will happen?
We’ll work in groups on the big questions opened by the summer school, we’ll make sense together of what we learned and plant the seeds for next steps

You’ll gain:
Tiredness:  5 days are a long time. Ownership: Adeste+ summer school will be now yours. Self awareness, because you’ll be more knowledgeable. Sadness, because it’s ended. Hope, because you’ll have being inspired by others’ work and achievements.


The Summer School targets national and international practitioners and policy makers active in the arts and culture field at the local, national and international levels.

Participants should be strongly committed to the development of a social understanding of the arts and in the promotion of cultural participation. They can be freelancers or currently work in public institutions, private companies or non-profit organisations.

The organisers will make the selection based on the following criteria:

  • Experience (the value you can bring to other participants);
  • Motivation (the key to any challenge);
  • Provenience (to enrich the discussion with diverse European voices).

Program of the Summer School

23rd September – Day 1

“Adeste as a core value: placing audiences at the centre”

09h00 – 12h30 · Study visits to different cultural venues in the city of Lisbon: LU.CA Theatre; São Luiz Theatre; Museu Calouste Gulbenkian (museum, music and gardens); Carpintarias S.Lázaro; Fábrica das Artes.

12h30 – 14h00 · Registration at Gulbenkian.

14h00 – 14h30 · Welcome session. Fundação Calouste Gulbenkian. Aud 2.

14h30 – 15h30 · Opening lecture: Placing audiences at the centre. By Alessandra Gariboldi and Anne Torregiani. Aud 2.

15h30 – 16h00 · Coffee Break.

16h00 – 17h30 · Placing Audiences at the Centre – What does it mean? – 4 different institutions, many questions – A Debate:

  • LU.CA Theatre – Programming exclusively for children and young audiences.
  • São Luiz Theatre – Os Dias do Publico (Days of the Public).
  • Carpintarias S Lázaro – a new Contemporary arts centre in the city of Lisbon.
  • Fábrica das Artes  – Big Bang Festival.

Facilitators: Alessandra Gariboldi and Anne Torreggiani.

17h30 – 18h00 · Placing Audiences at the Centre “Wrap up”. By Alessandra Gariboldi and Anne Torregiani. Aud 2.

24th September – Day 2

“Adeste as an everyday practice: breaking the walls”

09h30 – 10h30 · Breaking the fourth Wall. Lluis Bonet, keynote speaker; Niels Righolt, moderator. Aud 2.

10h30 – 11h00 · Coffee Break.

11h00 – 16h30 · Master Classes:

12h30 – 14h00 · Lunch break.

16h45 – 17h30 · Get together. By Macarena Cuenca and Antonia Silvaggi. Aud 2.

17h30 – 18h30 · Optative visits:

  • Gulbenkian garden
  • Gulbenkian Museum – Modern Collection
  • Gulbenkian Museum – Founder’s collection
  • The Rise of Islamic Art – Temporary Exhibition
25th September – Day 3

Open Day: “European Conference Adeste+: Empowering Audiences, Reimagining Culture”

Summerschool participants

09h00 – 10h15 · Very important Tree Talks – VITT. Gulbekian Gardens.

Open Day participants

09h00 – 10h00 · Welcome and registration.

10h00 – 10h30 · Open Day Welcome. Susana Gomes da Silva and Alessandra Gariboldi. Aud 2.


10h30 – 11h30 · How participation won, and why it matters. Mercedes Giovinazzo, keynote speaker; Dea Vidovic, moderator. Aud 2.

11h30 – 12h00 · Coffee Break.

12h00 – 13h00 · Case Studies:

13h00 – 14h30 · Lunch break.

14h30 – 16h:45 · Thinking about audiences – From being single to giving yoy keys. Meet the Adeste+ Artistic Partners, 6 different perspectives in search of a common debate.

  • Room 1: Calouste Gulbenkian Museum with Andreia Dias and Nørrebro Theatre with Charlotte Kjær – 2 case studies and workgroups.
  • Room 2: Croatian National Theatre Ivan pl. Zajc from Rijeka with Katarina Mazuran and Mercury Theatre with Lizzy Hayes – 2 case studies and workgroups
  • Aud 3: Teatro Stabile Torino with Lorenzo Barello and La Harinera – Zaragoza Cultural with Diego Garulo – 2 case studies and workgroups

Coffee Break in the rooms.

16h45 – 17h15 · Get together. By Inês Câmara. Aud 2.

17h30 – 18h30 · Optative visits:

  • Gulbenkian garden
  • Gulbenkian Museum – Modern Collection
  • Gulbenkian Museum – Founder’s collection
  • The Rise of Islamic Art – Temporary Exhibition
26th September – Day 4

Open Day: “European Conference Adeste+: Empowering Audiences, Reimagining Culture”

9h30 – 10h45 · Cultural Democracy and the ADESTE Journey – two perspectives. By Steven Hadley and Ana Zuvela with Dea Vidovic. Aud 2.

10h30 – 11h45 · Words matter – decolonizing the museum By Wayne Modest, keynote speaker and Susana Gomes da Silva, moderator. Aud 2.

11h45 – 12h15 · Coffee Break.

12h15 – 13h15 · Case Studies:

13h15 – 14h45 · Lunch break.

14h45 – 16h45 · Going peripheral: reinventing creative landscapes. Aud 2.

  • Museu do Douro: I am landscape: research and creation of experiential relationships between people, landscapes – and Museu do Douro. Samuel Guimarães.
  • Plano Nacional das Artes: A strategy, a manifesto. Paulo Pires do Vale.
  • Dançando com a Diferença: The Art of Transforming Realities. Diogo Gonçalves

With Inês Câmara – moderator.

16h45 – 17h15 · Coffee Break.

17h15 – 17h45 · Get together. With Sonia Sin and Niels Righolt. Aud 2.

18h30 – 20h00 · Opening of Irineu Destourelles exhibition – Subtitulation. Calouste Gulbenkian Museum – Project Room.

27th September – Day 5

“Adeste+ is about questions”

9h30 – 10h30 · Where are we? What next? – Questions for the future. By Alessandra Gariboldi and Anne Torreggiani. Aud 2.

10h30 – 11h30 · 5 questions for the future – 5 workgroups. By Niels Righolt, Ilidio Louro, Patrizia Braga, Ivo Oosterbeek and Macarena Cuenca (facilitators). Aud 2, aud 3, Room 1, Room 2.

11h30 – 12h00 · Coffee Break.

12h00 – 13h00 · Closing Session: This week’s journey. Presentation with photos and videos from Speakers’ corner. Aud 2.

Registration modes

The Lisbon Summer School consists of 5 full days (full work week, 23-27 September), 2 of which constitute the Adeste+ European Conference (Wednesday and Thursday, 25-26 September).

The “Summer School only” days will dive deeper into theory, practice and work-based reflection, while the 2 days open to the wider public will be an international conference presenting the most actual and challenging perspectives on cultural participation.

Please note you can choose among two options to take part in the event:

1) Full Summer School – 5 days (from 23 to 27) – certificate of attendance provided. Please note that the full summer school has limited number, so you should apply here

2) Only public sessions – 2 days (25 and 26). The participation to the public session is open, so you’ll just need to register here.



Lisbon Summer School Programme



July 20, 2019


Participants are responsible for booking, and paying for their travel and accommodation in Lisbon.

Working language



Gulbenkian Foundation
Av. de Berna, 45A, 1067-001 Lisboa

More info