The ADESTE+ Lisbon Summer School is addressed to culture professionals, organizations, institutions and policy makers, gathering and working together on audience development: 5 days of workshops, laboratories, debates and encounters with keynote speakers, experts and practitioners coming from across Europe. A unique chance for acquiring knowledge and information, exchanging expertise and experiences and getting inspiration in a nurturing and professional environment.


Stimulate sharing of knowledge and experiences among participants, experts and professionals from different fields interested in audience development and organizational change.


Contribute to an increased and deeper understanding of the common challenges that cultural organisations are facing in the European space.


Providing participants with tools to interpret case studies as well as local, national and European projects and practices aimed at increasing cultural participation in Europe.


Foster networking and debate amongst organizations, professionals and policy makers.


Provide a platform for connecting critical thinking around cultural democracy and the relevance of culture in the future of Europe and cultural participation.

ADESTE+ Lisbon Summer School is the first one of a series of 3 that will be developed in 2019 // 2020 // 2021, in the framework of the ADESTE+ project.

ADESTE + is a large-scale European cooperation project co-funded by the Creative Europe Programme of the European Union aimed at expanding cultural participation by bringing the audience to the centre of cultural organisations.

Focus and methodology

The ADESTE+ Lisbon Summer School fosters a hands-on approach, which introduces participants to the overall conceptual and theoretical framework of audience development and invites them to engage proactively with participating organizations, practitioners and experts.

Participants will be able to create their own knowledge and participation path, choosing activities and themes and participating different laboratories, debates, conferences according to their interests and needs.

What will happen and what you’ll gain

For the 2019 edition, the following main themes have been identified:

  • 23rd SeptemberDay 1“People and communities as a core value: placing audiences at the centre”

What will happen?
We’ll be exploring through study visits and workshops how to look into the audience challenge – 7 case studies for 7 stories.

You’ll gain:
Greater and deeper understanding of how AD can be articulated and practiced, how an audience focus can change the way organisations interpret their cultural mission.

  • 24th SeptemberDay 2“Audience development as an everyday practice: tools for breaking the walls”

What will happen?
We’ll be inspired by a lecture on how participation can affect policies and artistic practices, and you could choose among 4 master classes on audience analysis, design thinking, use of digital, impact evaluation.

You’ll gain:
Greater and deeper understanding of how the participation paradigm is articulated, and learn major theory and operational aspects of AD practice.

  • 25th SeptemberDay 3Open Day “European Conference Adeste+: Empowering Audiences, Reimagining Culture”

What will happen?
We’ll be inspired by a lecture on how the participatory paradigm is changing culture, and you could choose among 4 workshops on international case studies and learn more about how theatres, museums and community art centres are designing their audience centred prototypes through Adeste+.

You’ll gain:
Greater and deeper understanding of how AD can be articulated and practiced, how prototyping can help design for audiences.

  • 26th SeptemberDay 4Open Day “European Conference Adeste+: Empowering Audiences, Reimagining Culture”

What will happen?
We’ll be inspired by two lectures on what Audience Development has to do with democracy, and you could choose among 4 inspiring presentations on how theatre, galleries and dance can radically reconsider audiences while keeping the focus on artistic research

You’ll gain:
Greater and deeper understanding of AD as a layered challenge, honest conversations about what happens to art led organisations when they assume an audience focus.

  • 27th SeptemberDay 5“Adeste+ is about questions”

What will happen?
We’ll work in groups on the big questions opened by the summer school, we’ll make sense together of what we learned and plant the seeds for next steps

You’ll gain:
Tiredness:  5 days are a long time. Ownership: Adeste+ summer school will be now yours. Self awareness, because you’ll be more knowledgeable. Sadness, because it’s ended. Hope, because you’ll have being inspired by others’ work and achievements.


The Summer School targets national and international practitioners and policy makers active in the arts and culture field at the local, national and international levels.

Participants should be strongly committed to the development of a social understanding of the arts and in the promotion of cultural participation. They can be freelancers or currently work in public institutions, private companies or non-profit organisations.

The organisers will make the selection based on the following criteria:

  • Experience (the value you can bring to other participants);
  • Motivation (the key to any challenge);
  • Provenience (to enrich the discussion with diverse European voices).

Program of the Summer School

23rd September – Day 1

“Adeste as a core value: placing audiences at the centre”

09h00 – 12h30 · Study visits (venues to be confirmed).

12h30 – 14h00 · Lunch/Registration.

14h00 – 14h30 · Welcome session.

14h30 – 15h30 · Opening lecture: Placing audiences at the centre. Alessandra Gariboldi and Anne Torregiani.

15h30 – 16h00 · Coffee Break.

16h00 – 18h00 · Case Studies.

24th September – Day 2

“Adeste as an everyday practice: breaking the walls”

09h30 – 10h45 · Breaking the fourth Wall. Lluis Bonet, keynote speaker; Niels Righolt, moderator.

10h45 – 11h00 · Coffee Break.

11h00 – 16h30 · Master Classes:

  • Listening to the Audiences, by Ingrid Handeland and Niels Righolt.
  • Leading through Design, by Anne Torreggiani.
  • Programming for a whole city by Sonia Sin and Jonathan Goodacre.
  • What is cultural value? Beyond performance indicators by Mercedes Giovinazzo and Alessandra Gariboldi.

12h30 – 14h00 · Lunch break.

16h30 – 17h15 · Get together.

25th September – Day 3

Open Day “European Conference Adeste+: Empowering Audiences, Reimagining Culture”

09h00 – 09h45 · Welcome and registration.

09h00 – 09h45 · Very important Tree Talks – VITT.

09h45 – 10h30 · Open Day Welcome, Susana Gomes da Silva and Alessandra Gariboldi.

10h30 – 11h30 · What cultural participation means and why it matters. Mercedes Giovinazzo, keynote speaker, Dea Vidovic, moderator.

11h30 – 11h45 · Coffee Break.

11h45 – 13h00 · Case Studies:

  • PARTIS – Artistic Practices for Social Inclusion Programme by Hugo Seabra.
  • Leading through Design by Anne Torregiani.
  • Smart city = Arts city by Sonia Sin.
  • Who owns the theatre? by Darko Lukić.

13h00 – 14h00 · Lunch break.

14h00 – 16h:30 · Meet the Adeste+ Artistic Partners.

16h30 – 16h45 · Coffee Break.

16h45 – 17h15 · Get together.

26th September – Day 4

Open Day “European Conference Adeste+: Empowering Audiences, Reimagining Culture”

9h30 – 10h30 · Cultural Democracy and the ADESTE Journey. Jonathan Goodacre and Steven Hadley.

10h30 – 11h45 · Words matter – decolonizing the museum. Wayne Modest, keynote speaker.

11h45 – 12h00 · Coffee Break.

12h00 – 13h00 · Case Studies:

  • The urgency of difficult conversations by Maria Vlachou.
  • One gallery, many things for different people by Sally Shaw.
  • Giving the stage to citizens by Miriam Tscholl.
  • Dancing Museums by Elisabetta Bisaro.

13h00 – 14h00 · Lunch break.

14h00 – 16h00 · Going peripheral: reinventing creative landscapes. Elisabete Paiva, Diogo Gonçalves, Samuel Guimarães.

16h15 – 16h45 · Get together.

18h30 – 20h00 · Opening of Irineu Destourelles exhibition – Subtitulation. Cocktail party.

From 12h00 to 18h00 Policy Forum – Closed session

27th September – Day 5

“Adeste+ is about questions”

10h30 – 11h00 · Wrap Up and Questions for the future. Alessandra Gariboldi and Anne Torreggiani.

11h00 – 12h30 · Five questions for the future.

12h30 – 13h15 · This week’s journey – closing session. Susana Gomes da Silva and Inês Bettencourt da Câmara.

Registration modes

The Lisbon Summer School consists of 5 full days (full work week, 23-27 September), 2 of which constitute the Adeste+ European Conference (Wednesday and Thursday, 25-26 September).

The “Summer School only” days will dive deeper into theory, practice and work-based reflection, while the 2 days open to the wider public will be an international conference presenting the most actual and challenging perspectives on cultural participation.

Please note you can choose among two options to take part in the event:

1) Full Summer School – 5 days (from 23 to 27) – certificate of attendance provided. Please note that the full summer school has limited number, so you should apply here

2) Only public sessions – 2 days (25 and 26). The participation to the public session is open, so you’ll just need to register here.



Lisbon Summer School Programme



July 20, 2019


Participants are responsible for booking, and paying for their travel and accommodation in Lisbon.

Working language



Gulbenkian Foundation
Av. de Berna, 45A, 1067-001 Lisboa

More info







WARNING for Summer School Applicants!

Unfortunately, due to technical issues, information of some applicants was lost.

We apologise for the trouble, but we do not have access to the information previously submitted or to personal information.

If you didn’t receive an email from ADESTE+ confirming your registration please re-submit your application here:

Full Summer School participation:

European Conference only: