Master Class: HOW TO ORGANIZE AN AUDIENCE DEVELOPMENT PLAN FOR A WHOLE CITY

Master Class: HOW TO ORGANIZE AN AUDIENCE DEVELOPMENT PLAN FOR A WHOLE CITY

24 september · 11h00 · Room 1

Master Class: “Listening to the Audiences”

Presented by Sonia Sin and Macarena Cuenca.

Zaragoza is a good example how a European project has changed an organization. Adeste Project brought an Audience Development for the whole city. Now, the city has a global strategy connecting people and culture: #ZGZesCultura.

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