It is with great excitement that we now reopen the registration and welcome you to the new ADESTE+ Summer School and European Conference. We see it as our responsibility to facilitate the European conversation on how cultural institutions move on from this world wide lockdown crisis, placing the audience at the heart of every decision. Not only have we adjusted the structure and the formats, we are also preparing to address new, urgent questions and challenges and formulate the way to move forward. The ADESTE+ community has only grown bigger and stronger in this time, and we thank you for your participation, your inspiration and your patience, and we hope you will join us and contribute with your insights and ideas.

Tentative programmes: European Conference & Summer School

Application forms: European Conference & Summer School

Change within Change: Re-examining the role of the cultural organisation and its relationship with the public

The COVID-19 Pandemic Crisis has forced a change of plans, and perhaps of thinking too. The ADESTE+ Summer School and Conference, originally due to take place in Rijeka, Croatia, has adjusted to new circumstances and will take place online, dealing with a range of questions and issues old and new.

The central concept remains the same – looking at what cultural institutions need to do or change in order to become more audience focused. The concept of audience development is transversal, extending from the framing of cultural policy to issues of cultural rights, access and participation. Increasing cultural participation is a crucial challenge for an inclusive and open European society, and growing audiences depends on the ability of a cultural organisation to place the audience at the centre of its practice. However, this theme has taken on greater significance and new urgency as the crisis forces us to address the role of cultural organisations in this changed world. Our empty, silent spaces challenge us to consider if or how the cultural sector will recover, how cultural engagement has changed and what we need to reconsider in the way we work. Now more than ever our actual or potential audience has to be at the forefront of our thinking.

We will examine these key questions in two strands:

  • European Conference – exploring the big questions and debates of this subject for a larger number of people in 6 online episodes which will be held according to the following schedule: 15th of June 2020, 31st of August 2020, 7th of September 2020, 14th of September 2020, 21st of September 2020 and 28th of September 2020. Conference is open to all.
  • Summer School – delving deeper into the questions and looking at the ways we might deal with the issues in 6 online episodes which will be held according to the following schedule: 23rd of September 2020, 30th of September 2020, 7th of October 2020, 14th of October 2020, 21st of October 2020 and 28th of October 2020. Programme is dedicated to limited number of people who will be selected by application.

The 2nd ADESTE+ Conference and Summer School has been created for those working as cultural operators with an interest in this topic anywhere in the world. Although provided online the events will maintain the spirit of the 1st ADESTE+ Lisbon Summer School and Conference in 2019. Participants will gather online to debate, learn and work together on developing new strategies through an extended schedule of several weeks with dedicated workshops, discussions, and encounters with keynote speakers, experts and practitioners from around the world. This will be an unsurpassed opportunity to acquire knowledge and information, exchange expertise and experiences and source inspiration in a friendly and professional environment.   

The European Conference and Summer School are part of the ADESTE+ project which is focused on research and development of innovative approaches to audience development (AD) supported by Creative Europe. The Conference and Summer School is coordinated by Kultura Nova Foundation and Croatian National Theatre Ivan pl. Zajc Rijeka, which are both partners in the project.

The working language of the Conference and Summer School will be English. The tentative programme of the European Conference is available here, while the tentative programme of the Summer School is available here.

Participation at the Summer School and Conference is free. The participation at the Summer School is based on a selection process, while the conference is open to all interested parties but requires registration. The ADESTE+ partners are now (re)opening the Public Call for participation at the Summer School and Conference.

The deadline for submissions to the Public Call for the Summer School is 30th of June 2020. 

It is necessary to register for the European Conference. The registration for the European Conference is unique and you can choose the episode(s) you wish to attend. You can always register for the following episode at least three days prior to the event according to the following schedule: 11th of June 2020 (for pre-Conference episode), 27th of August (for the 1st episode), 3rd of September (for the 2nd episode), 10th of September (for the 3rd episode), 17th of September (for the 4th episode) and 24th of September 2020 (for the 5th episode).

If you have any additional queries about Summer School and/or European Conference don’t hesitate to contact us at


6 episodes: September – October 2020, online

Application for the Summer School comprehends Summer School and the 4th and 5th episodes of Conference which are mandatory part of the programme of the Summer School. Applicants who submitted application to the call for Applications for the Summer School and European Conference in Rijeka do not have to submit the application anew. 

This Call is open to cultural workers, artists, representatives of cultural organisations, institutions and freelancers working in the field of arts and culture. 

The following criteria will be applied for the selection process of the Summer School:

  • Applicant is working in the field of arts and culture
  • Applicant has at least two-year’s experience in arts or cultural management
  • Applicant has knowledge and experience of audience development

After meeting this assessment, criteria applicants will be given priority according to the order of application submission. Selection will be led based on geographical diversity as well as diversity of sectors and disciplines.

Number of participants of the Summer School is limited to 90.

The applications will be evaluated by ADESTE+ partners.  

Application form
Application must be submitted via online Application form available here.  

Note: applicants who applied for the Summer School in Rijeka do not have to resubmit their applications but will be contacted by the organisers. 


Submission deadline is 30th of June 2020.


All the applicants will be informed about the results of the selection procedure by 22nd of July 2020.

On behalf of ADESTE+ partners, Kultura Nova Foundation will inform all applicants of the selection process results via e-mail submitted in the application.

If selected, the applicant is obliged to participate both at the Sumer School and 4th and 5th episodes of the European Conference.


6 episodes: June – September 2020, online

This call is open to cultural operators, artists, practitioners, activists, scholars, researchers, policy makers and funders, directors and decision-makers working in the field of arts and culture.

European conference is open to all, though it is necessary to register beforehand. 

Registration form

Registration must be submitted via online Registration form available here.  


Registrations for respective episodes are open as follows:

  • Pre-Conference episode, 15th of June 2020 – deadline for registration: 11th of June 2020
  • The 1st episode, 31st of August 2020 – deadline for registration: 27th of August 2020
  • The 2nd episode, 7th of September 2020 – deadline for registration: 3rd of September 2020
  • The 3rd episode, 14th of September 2020 – deadline for registration: 10th of September 2020
  • The 4th episode, 21st of September 2020 – deadline for registration: 17th of September 2020
  • The 5th episode, 28th of September 2020 – deadline for registration: 24th of September 2020 

Registration confirmation

All registered attendants will receive confirmation message on their e-mail stated in the Registration form after submitting the online form.







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