#ZGZesCultura is a brand that has been created from an Audience Development Plan that has been promoted from Zaragoza Cultural for the whole city of Zaragoza. Our main goals are to focus on the public and to work to democratize the culture and to make it more democratic.
Zaragoza Cultural participated in the previous edition of Adeste Project where he began these works with the audience. The Auditorium of Zaragoza is in full transformation and has managed to stop the fall of the public and begin to grow again.
The challenge in Adeste + is now to make the same trip we did in the Auditorium in Harinera ZGZ, a community culture space.
All within an Audience Development Plan coordinated and from a Public Administration and involving the entire cultural sector of the city. A path that is not easy but that is being exciting.