Goran Tomka

Goran Tomka

Goran Tomka is a researcher and lecturer in the field of audience studies, new media, cultural diversity and cultural policy and management. He is assistant professor at the TIMS Faculty from Novi Sad, and UNESCO Chair in cultural policy and management from Belgrade, Serbia. He holds a doctoral degree in culture and media studies from the University of Arts in Belgrade. Outside academia he is active as consultant, trainer, critic and advocate: he was a trainer in Al Mawred Abbara programme for capacity building in the Arab region; a coordinator of long-term cultural planning of the city of the Novi Sad European capital of culture 2021 and a national author of European Council’s Compendium for cultural policies. His latest book “Audience Explorations: Guidebook for Hopefully Seeking the Audience” was published in 2016 by international theatre network IETM, Brussels.

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European Conference · 2nd episode: “A new vision for culture? Integrity, direction and relevance”

Panellists: Sajida Carr, Arjo Klamer, Francois Matarasso, Deise Faria Nunes, Goran Tomka, Ana Žuvela. Chair: Macarena Cuenca. Moderators: Sajida Carr, Philipp Dietachmair, Francois Matarasso, Davor Mišković, Lana Pavlović Aleksić.

Some of our cultural institutions are already centuries old. But today’s arts and cultural scene has widened to embrace multitudes. Film, design, comics, graffiti, photography, jazz, and many other forms of vernacular and popular culture represented a dramatic expansion of what culture means to our societies, amid shifting political, economic, social and technological landscapes. Yet even in today’s digitally connected world, the logic behind private and public funding supporting the production and display of cultural artefacts and art forms is still largely connected to institutional gatekeepers. On the other hand, many institutions feel the pressure to reach larger numbers of people, influenced by market forces to increase their income at the expense of producing work with less obvious popular appeal. This session looks at whether there is a balance to be struck, dealing at the same time with concepts of popularism, elitism, inequality and democracy.

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