Anne Torreggiani is founder and Chief Executive of The Audience Agency, the UK national charity for public engagement with arts, museums and heritage, enabling reach, relevance and resilience across the sector. She is also the Co-Director of the AHRC funded “Centre for Cultural Value” based at the University of Leeds. She has been influential over three decades, improving practice and advocating for change in the cultural sector, especially in terms of encouraging a people-centred approach and in the use of data and other evidence in the development of policy and practice. Prior to Audiences London and The Audience Agency she was director of marketing and audiences with numerous UK cultural organisations – local authorities, theatres and festivals and then as a consultant, facilitator and adviser for agencies such as Arts Council England, British Council, the European Commission. Anne is a specialist in audience strategy, trends and patterns of public engagement and works across all artforms and museums and has special interests in the use of data especially for cultural democracy, human centred design and organisational change in social enterprises.
Introduction and moderation: Matteo Bagnasco. Presentation in dialogue with Adeste+ partnership. Participants: Anne Torreggiani, The Audience Agency / Inês Câmara, Mapa das Ideias / Niels Righolt, Center for Kunst & Interkultur / Franco Bianchini, Fondazione Fitzcarraldo.
Presentation of the Policy forum recommendations for audience-centred cultural policies: Examples of successful policy programmes and actions.
European Conference 2021 · A blueprint for audience-centred organisations: Can we tackle complex issues through simple tools?
Participants: Beata Dubiel, City of Warsaw / Antonija Letinic, Kultura Nova Foundation / Ilidio Louro, Mapa das Ideias / Simona Martini, Fondazione Fitzcarraldo / Niels Righolt, The DanishCentre for Arts and Interculture / Anne Torreggiani, The Audience Agency.
Presentation and reflections on the ACED methodology, with Adeste+ partnership.
Nicolas Barbieri, Mafalda Damaso and Anne Torreggiani will be the panelists for this session with the coordination of Alessandra Gariboldi. In addition, Valentina Montalto, Jordi Pascual and Lene Struck-Madsen will be the long table moderators.
Throughout the COVID19 outbreak, half of the world’s population has been on lockdown. Cancelled fairs, festivals and concerts, closed clubs and shut-down theatres: we were all affected. Yet, in a time of desolation and deprivation, we have once again invited culture into our homes. Watching streaming series and movies, listening to music, reading books, we have suddenly become painfully aware of the extraordinary meaning culture has in our lives. Overnight, we were able to watch theatre performances from our couches, browse through galleries and virtual exhibitions, listen to live online concerts. What is happening, and what is going to happen under the rule of social distancing? In this new light, it seems important to put forth once more the need for culture, its relevance, its accessibility and the conditions under which this access is provided. And to keep in mind the millions without access to it, asking ourselves how we can overcome these obstacles.