Over the last few years, several partner organisations have been working on a sequence of European projects which have aimed to explore how cultural organisations can be more audience–centred. An especially important ambition has involved going beyond short term initiatives to elicit longer-term change. Building on elements derived from Design Thinking and using action research projects developed through the Adeste partnership, we have arrived at a process called Audience Centred Experience Design. This model encourages cultural organisations to consider their…

A new episode of our extended waterfall will be on September 16. Lunch Break con Adeste Plus & Culture Action Europe (CAE) on Audience Centred Experience Design (ACED). Specially brought to CAE members by ADESTE+ project. Do not miss the opportunity to learn more about the Audience Centred Experience Design. This capacity building workshop specifically aims at developing the creation, prototyping and testing of concrete Audience Development projects as enablers of tangible organisational change in the relationship between organisations and…

The methodology is called Audience Centred Experience Design (ACED) is based on Design Thinking and strives to reach the real people behind the hard data, replacing abstract data points with a tangible connection to real human beings: Focus on achievable goals Encourages risk taking – “Fail fast, fail cheap” Encourages non-linear thinking It’s a relational process Challenges assumptions Doesn’t replace but integrates other competences