The methodology is called Audience Centred Experience Design (ACED) is based on Design Thinking and strives to reach the real people behind the hard data, replacing abstract data points with a tangible connection to real human beings: Focus on achievable goals Encourages risk taking – “Fail fast, fail cheap” Encourages non-linear thinking It’s a relational process Challenges assumptions Doesn’t replace but integrates other competences

FROM AUDIENCE TO PEOPLEA journey for changemaker 18 hours from September 29th to October 20th Deadline for applications is 1st September. Results by 7th September. ‘Change’ and ‘audience’, or better said ‘people’, have been two key concepts guiding us through the project. Our initial assumption was that any audience development strategy, to be successful, should be implemented by the whole organisation, involving different departments, and that meant finding new ways to work together. Thus, we started experimenting and mixing change…