5 December 2018 from 4pm to 7 pm
Teatro Gobetti, via Gioachino Rossini 8, Turin (IT)

Event in italian/english with simultaneous translation

Why is Europe so interested in cultural participation? What happens to artists when they plan with their audiences? And what about organizations when they put them at the center? What is the relation between cultural participation and democracy?

An opportunity to find answers to these questions will be the public meeting “Make Culture, Make Europe” scheduled for Wednesday, December 5, at the Teatro Gobetti in Turin. The event is organized by Adeste+ and Be SpectACTive!, two European projects that operate in culture and performing arts (theatre/dance) that last July won the competition announcement by the Creative Europe program of the European Commission. In the next four years both projects will work on the processes of cultural participation. Keywords: audience development and audience engagement.

Both projects are headed by two Italian organizations – Fondazione Fitzcarraldo for Adeste+ and the Associazione CapoTrave/Kilowatt for Be SpectACTive! – and are united by a goal: to experiment with forms of collaboration between cultural and public organizations, putting citizens at the center of artistic and organizational processes. Adeste+, with its 15 partners in 11 cities of 7 European countries, acts on cultural organizations to experiment with organizational and policy processes (working on Audience Development). Be SpectACTive!, active since 2014, continues its European mission; in this new edition the project involves 19 partners located in 18 cities and in 15 European countries and continues to experiment with participatory practices that involve actively the spectators/citizens in the artistic and organizational processes (working on the Audience Engagement). For the two projects, the strategies of Audience Development and Audience Engagement are qualitative processes, which activate actions aimed at building medium and long-term relationships between cultural organizations and spectators/citizens.

During the meeting on December 5th, two discussion sessions will be held involving two Italian journalists, one representative of Adeste+ and one of Be SpectACTive!. The meeting will be attended by the 15 partners of Adeste+ and the 19 partners of Be SpectACTive, for a total of 34 European cultural organizations. Objective: to prove that without culture there is no citizenship, but above all there is no Europe. No democratic and social challenge can be won in the absence of a cultural sector that enables citizens to imagine possible futures. Be SpectACTive! and Adeste+ believe in the plurality of culture and in its ability to affect visions of the future that European citizens need more than ever before.



16:00 – Registrations

16:30 – 16:45 – Welcome

16:45 – 17:15 – Adeste+ & Be SpectACTive! – Presentation
Alessandra Gariboldi, Fondazione Fizcarraldo, Adeste+
Giuliana Ciancio and Luca Ricci, Be SpectACTive!

17:15 – 17:45 – Session 1: Audience Development & Democracy
“This project is not based on the idea to ask people to do what they want. It is based on a more political and radical question: it is about using culture for inviting people to leave passive attitude and enter in an intellectual adventure, it is about intellectual emancipation”. Be SpectACTive! – Emmanuel Négrier

Audience Development, access to culture, citizenship
Moderator: Oliviero Ponte di Pino, Book City (IT)
Speakers: Niels Righolt, The Danish Centre for Arts and Interculture (DK); Karla Horvat Crnogaj – Domino (HR); Renzo Francabandera, Università degli Studi di Torino (IT)

17:45 – 18:15 – Session 2: What do we have to change in order to change others?
“If our aim is to produce a societal change through a cultural one, we must state that before anything happens out there, the change must start from ourselves, from inside cultural organisations, first in listening and understanding, then in changing the way we interpret our role” ADESTE+

What happens to artists when they open their creative processes to their audience? What to organizations when they open to dialogue, listening and co-programming? What is the role of policies?
Moderator: Diego Vincenti, Il Giorno
Speakers: Dea Vidovic, Kultura Nova Foundation (HR); Sarah Melin, Gothenburg Dance and Theatre Festival (SE); Alberto Anfossi, Compagnia di San Paolo (IT); Claudia Cannella, Hystrio (IT)

18:20 – 18:40 – The legacy of these projects in the cultural field
Conclusions by Maddalena Giovannelli, Stratagemmi







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