ADESTE+ is a large-scale cooperation project aimed at expanding cultural participation and co-funded under the Creative Europe – Culture subprogram.

The consortium is made up of 15 partners from 11 cities of 7 European countries. Artistic, institutional and research partners will work together during 4 years to bring the public to the center of cultural organizations.

One of the main objectives of ADESTE+ is to experiment with organizational and policy processes, working on audience development and looking for anorganizational and managerial change in cultural organizations.

Artistic partners belong to different cultural disciplines: performing arts, museums and multidisciplinary production centers. Among the artistic partners, stakeholders of the first magnitude such as the Teatro Stabile di Torino (IT), Calouste Gulbenkian Foundation (PT), Harinera (ES), Croatia National Theater I Zajc (HR), Mercury Theater (UK), Norrebro Theater (DK). All of them will work closely with research partners (Fitzcarraldo Foundation (IT), The Audience Agency (UK), Center for Arts and Interculture (DK), Deusto University (ES), Mapa das Ideias (PT) Melting Pro (IT), Kultura Nova Foundation (HR ) and with institutional partners (Compagnia di San Paolo, City of Zaragoza, City of Warsaw, and the same foundations Gulbenkian and Kultura Nova).

ADESTE+ is based on previous projects and experiences. Since 2013, many of the partners have been working together to experiment on new ways of bringing the public to the center of cultural organizations. The general assumption on which Adeste+ is based is that to increase cultural participation, cultural organizations need to face a managerial change through innovative approaches. The key challenge is to make available a wide range of quality cultural activities providing opportunities for all to take part actively.

Moreover, ADESTE + provides “capacity building” paths for organizations based on “design thinking” and “collaborative learning”, the production of shows, programs and activities for various audiences and the creation of three international Summer Schools, in Lisbon, Rijeka and Turin, conceived as great moments of exchange and learning in which hundreds of operators from all over Europe will participate.

The 6 artistic partners will experiment on themselves different ways of producing and programming, they will join each other in production, and they will become repeater antennas to promote innovation in other organizations. A cascade program that will involve 60 organizations in Italy, United Kingdom, Portugal, Denmark, Norway, Spain, Croatia, Greece, Estonia, Germany, France and Poland.

For the first time a project brings together, in an equal and organic way, partners that represent the whole culture chain: those who design policies to support it, who produces it and organizes it, who studies it, and who uses it. The result is an organic vision that tries to reflect the articulation and complexity of the cultural sector, where we are often very good at making ours, but not inclined to learn from each other.

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