The project Gulbenkian 15-25 Imagina is the result of a set of workshops held with the support of Mapa das Ideias (the Portuguese partner of the Calouste Gulbenkian Foundation for the ADESTE+ programme) in order to develop an Audience Development project capable of engaging several departments of the Foundation.
The workshops followed the Design Thinking methodology advocated by Adeste+ and gathered workers from the different fields of action of the Calouste Gulbenkian Foundation to increase the dissemination of ideas and promote cross-disciplinary and collaborative work.
The core of ADESTE+ consists in the development of a set of strategies for thinking and acting according to the ACED methodology – Audience-Centred Experience Design – which has been promoting change in cultural institutions. This methodology places the experience of the audience at the centre of the work developed in cultural institutions and their programme by promoting the creation of pilot-projects for specific audiences and encouraging change on an institutional level.
Editing: Hugo Moura
Music: “Second Time” by Fernando Frias